Coldwell Banker × Rooted
MARKETING PROPOSAL · OCTOBER 2026

Coldwell Banker
Tanzania & Zanzibar

A six-month programme to bring qualified buyers to your three developments.

AI content, Meta and Instagram advertising, landing pages and GoHighLevel, managed together by Rooted.

3 developments6 monthsOne team
Prepared byMark HeathFounder & CEO, Rooted
Property collage featuring tropical architecture and interiors
WHAT IS INCLUDED

What Rooted will deliver

One programme across all three developments, using the sales systems you already have.

01

Strategy & tracking

Define the buyer and offer for each development. Set up Meta Pixel, Conversions API and source tracking.

02

Landing pages

Rework three property pages and build one download page for your existing investor guide.

03

GoHighLevel

Fix workflows, review and rewrite follow-up emails, and test and tune your existing WhatsApp agent and handover.

04

AI content

12 assets at launch, then 4–6 fresh assets each month. Made from your renders, plans and photography.

05

Paid advertising

Manage Meta and Instagram campaigns, retargeting and creative testing. Optimise weekly.

06

Reporting

Monthly results by development, from enquiry to sale. A joint review at month three.

HOW IT WORKS

Two routes to an enquiry

Capture people who are ready to enquire, and those who need more information first.

Ready to enquire

Property advert → property page

Show the development, price and payment plan. Make it easy to send an enquiry.

Still researching

Guide advert → guide download

Repackage your existing investor guide. Capture name, email, budget and timing.

Both routes follow the same process:

1

Follow up

The lead enters GoHighLevel, tagged by source and development. Email and WhatsApp follow-up starts within minutes.

2

Qualify & arrange a viewing

Your team calls within 24 hours, confirms budget, intent and timing, and logs the outcome.

3

Close & improve

Confirmed sales feed back to Meta so the campaign can find more buyers like those who convert.

CONTENT PRODUCTION

Fresh content every month

Produced through Reelstate, our AI content studio, from the materials you already have.

12

Assets at launch

6 reels and 6 statics. Each development gets two of each.

4–6

New assets per month

From month two. Make more of what is generating good enquiries.

32–42

Assets over six months

No shoot days. Every piece is yours to keep and use anywhere.

Highlight collage of the villas, pool and living spaces
PAID ADVERTISING

How the ad budget is used

One campaign across three developments, with results reported separately for each.

Monthly media budget$2,000–3,000

Paid directly by you to Meta.
No percentage charged on ad spend.

75%

Find new buyers

Reach relevant overseas buyers through Meta and Instagram.

15%

Retarget interest

Bring back people who have already engaged or visited.

10%

Test & improve

Try new audiences and creative, then back what works.

What you see in the monthly report

Property viewsLeadsQualified buyersViewings bookedSales
THE SIX-MONTH PLAN

Your campaign timeline

Ready in 2–3 weeks. Adverts live in week three, with a joint review in month three.

01

Build the foundations

Agree buyers and offers. Rework pages, install tracking and tune GoHighLevel follow-up.

02

Launch with 12 assets

6 reels and 6 statics across the developments. Review lead quality and optimise weekly.

03

Review together

Reset the forecast at month three and prioritise what is producing buyers.

From month 2 4–6 new assets each monthWeekly Campaign optimisationMonthly Reporting by development

Early leads may cost more while Meta learns. We review quality with your team throughout.

A RECENT PROPERTY CAMPAIGN

Our campaign for Lakeside Red Hill

CoralPI · Nairobi area, Kenya

$28.87

Cost per website lead after the rebuild

161

Total website leads across all phases

$6,739.81

Total campaign spend

Lakeside Red Hill campaign results
PhaseSpendWebsite leadsCost per lead
1 · Traffic$1,443.605$288.72
2 · First lead campaigns$1,080.7510$108.08
3 · Rebuilt around conversions$4,215.46146$28.87
Total$6,739.81161n/a
What we apply to your campaign: optimise for completed enquiries from day one.

Historical website enquiries, not confirmed sales or a guarantee of future results. Costs per lead are rounded to two decimals.

SIX-MONTH FORECAST

What the budget could generate

Adjust the media budget and scenario. These are planning estimates, not promises.

$2,500
$2,000$3,000
Cost-per-lead scenario
Six-month ad spend$15,000

Paid directly to Meta

Potential leads375–429

Enquiries and guide downloads

Potential qualified buyers75–129

Assuming 20–30% qualification

Leads may cost more during the first two months. We reset the forecast together at month three. Agency fees, taxes and commission are separate.

Sales are not guaranteed. Price, payment plans and prompt sales follow-up affect the outcome. Your team calls each lead within 24 hours and logs the result.

THE INVESTMENT

One monthly agency fee

Everything in this proposal is included in the fee below, with ad spend paid separately.

$2,200/ month

Six-month programme · $13,200 in agency fees.

+ 2%
On confirmed sales from our leads

Invoiced on the sale price once the contract is signed and the deposit received.

Ad spend, paid to Meta
$2,000–3,000 / month
Percentage on ad spend
None
Payment
Monthly in advance

USD. Excluding VAT and withholding.

Highlight collage of the coastal villas and interiors
COMMERCIAL TERMS

The terms, clearly set out

Term & payment
Six months, then rolling monthly. Billed monthly in advance.
Commission
2% of the sale price for buyers whose first recorded source in GoHighLevel is our campaigns, pages or guide. Applies to sales confirmed during the term and for twelve months after it. A sale is confirmed when the contract is signed and the deposit received. No commission is due on leads that do not buy.
Approvals
Two working days, then deemed approved.
Ownership
Every reel, static and page is yours.
Not included
Ad spend; GoHighLevel and WhatsApp subscriptions; a new CRM or AI agent; organic social posting; on-site photography or filming.
Mark HeathFounder & CEO, Rooted
mark@rootedsocial.co+254 701 665 440